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Annabelle Gaspar

Creator of stuff. Maker of things.

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360 with Dame Edna

Role: Art Director

In-centre and online, customers enjoyed an immersive 360° experience. 

Dame Edna, the ultimate style matriarch, invites you to a fashion lunch to celebrate her three favourite f-words: Fashion, Family and Food.

Showcasing over 140 retailers in the biggest and most diverse brand work to date for Westfield. The user could move the cursor around to get the full 360 view of the room and all the fashion worn by our talent.