Role: Art Director/Creative Lead

Tasked with launching Boody’s Period and Leak-proof underwear through real insights. Not the usual period portrayal of happy dancing, climbing mountains or cheering through the bleed. We wanted to let everyone know it’s ok to do less when it’s that time of the month. Not that we need to give people permission but more a stance in solidarity. It’s ok to stop, sleep or just curl up. Because on most days us bleeders and leakers really are superheroes. But just not today. So be kind to yourself and the planet. #DOLESS

Global Head of brand and marketing: Ruth Haffenden
Art Director: Annabelle Gaspar
Photographer: Bec Lorrimer
Production: Sam i AM
Content/Socia: Stephanie Audino
Styling: Kelvin Harries & Jade Zulian
Media: Growth Huntr
PR: alt/shift/