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Annabelle Gaspar

Creator of stuff. Maker of things.

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MHJ Christmas 2020

Role: Senior Creative

When it comes to Christmas gifts, it truly is the thought that counts. And in the year that was, finding a gift for our loved ones that brings back their sparkle is probably the most thoughtful of all.

Shot remotely by Bonnie Moir from Exit Films.
Editor: Leila Gaabi
Grader: Trish Cahill
Art Director: Annabelle Gaspar
Copywriter: Lucy Aston

We created a 45 second brand film with 30' and 15' cut downs which aired on free-to-air TV, Pay TV and social media channels.

This was complemented by 5 x 15 second retail spots which used the book as a mechanic to present gifting ideas for different occasions.

MIC0230_Christmas_Hero_RGB.jpg